The History

It is in 1959, precisely July the 1st , that was born the experimental idea to distribute products in Italy of foreign manufacture, favorites from Mec (European Common Market) and the economic boom that in subsequent years will feel its influence.

In November 1960 Giuseppe Gnudi shall enter into company Magazzino Pilota as commercial salesmen and in a second time as legal representative in the new corporate structure: the Organizzazione Pilota that in a few years acquires exclusive brands increasingly important in the field of cosmetics. In 1973 Giuseppe Gnudi became sole administrator. From that time there were some changes trim profile, with passages of quotas and the creation of the new company Burton Srl, but the original purpose, namely the exclusive capillary distribution in Italy through the work of a network of salesmen, remained unchanged. On March 1st, 2005 with the entry of Silvia and Francesco, all the shares of the company are in hand to the family Gnudi which therefore becomes the only owner of Burton srl, the result of the processing of Men, Companies and Markets.


We embrace the sector of perfumery at 360 degrees, because we go directly on foreign markets for the acquisition of the distributions and because our sales organization consists of the best elements available today, from the Valle d’Aosta to Sicily. Drawing from experience and with the awareness of fast changes of the market, we offer to the companies that distribute a stable and lasting presence on the territory, the growth and affirmation of their name and their brands, with a policy of selling consistent and determined that in the years has allowed us to gain important market shares.

It is essential for us to offer companies that seek to establish in Italy a relationship of trust, that it is built and it is stated in time. To our customers, from the small perfumery to Large Distribution, we guarantee fairness, transparency, flexibility and punctuality in services, but above all the research and constant supply of new proposals. Our salesmen are our best business card to the customers, for the presentation of the new ranges that each year are visible in preview at our stand at Cosmoprof in Bologna (which we attend from the first edition of 1967).

The staff

Giuseppe Gnudi represents today the forty years experience of Burton, with a deep knowledge of the market and its players; the daughter Silvia, working in the company from 1985, is in charge of the administrative aspects of the company and participates in international events to maintain contact with suppliers and searching of new proposals on the markets of the world; the son Francesco works alongside the salesmen and follows the Large Distribution contacts.

Some elements of our sales organization are working with us for more than 20 years, a demonstration of how important for us is building loyalty based and long lasting relations. Our offices and our warehouse are in Casalecchio di Reno, near Bologna, a few metres from the highway, in an industrial complex of recent construction.